At Mix and Match Productions, we champion bold, purposeful theater.
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We’re an artist-driven production company that partners with creative teams to develop original works and reimagine classics — projects with both artistic vitality and strong commercial potential. As producers, executive producers, or general managers, we operate as “hero support”: behind the scenes but fully in it, combining creativity, operational discipline, and a sharp focus on budgeting, profitability, and long-term value.
For our investors, we approach every opportunity with care, rigor, and an eye for strategic upside. We champion work we believe in and manage each production with precision, transparency, and the flexibility that excellent theater demands. Our aim is to balance creative ambition with a clear investment and business strategy, tailored to the specific needs of each project.
Whether you’re looking to launch a show, join a producing team, or participate in a broader vision for the future of live performance, Mix and Match is excited to be your partner.
About Mix and Match Productions:
Mix and Match Productions, led by Maxwell Beer and Mitch Marois, is dedicated to developing and championing original theatrical work that blends commercial ambition with artistic integrity. With a focus on bold storytelling, strategic producing, and long-term artistic relationships, Mix and Match aims to bring emotionally resonant, distinctive work to audiences in New York and beyond.
The company’s debut production, Cellino v. Barnes, became a breakout Off-Broadway success, extending multiple times and earning TimeOut New York’s 2024 Best Comedy award. As co-producers, Mix and Match is currently represented on Broadway by the Tony-nominated new musical Maybe Happy Ending.
Mix and Match is currently partnered on the development of Marcel on the Train, a new play by Marshall Pailet and Ethan Slater. Following its workshop at Williamstown Theatre Festival in July 2024, the show will receive a full production at Classic Stage Company in Winter 2026.
In addition to developing its own slate, Mix and Match Productions offers General Management and Executive Producing services to artists and producing teams. From early development through opening night and beyond, we support projects with expertise in creative development, budgeting, fundraising, and strategic timeline planning. Whether you’re an artist looking to hear your show out loud or a first-time lead producer, Mix and Match brings a collaborative, solution-oriented, and price-conscious approach to every engagement.
Mitch Marois is a New York City-based producer with a background in producing, general management, creative support, and arts education. He has been with Hendel Productions since 2018, currently serving as the Managing Producer for the company. Prior to joining the Hendels, Mitch served as Director of Marketing and Sales at the New London Barn Playhouse, founding Associate Producer of JAG Productions in Vermont, and a General Management Fellow at The Play Company.
In addition to producing, Mitch has worked extensively as a teaching artist with organizations including the National Dance Institute and MTCA: Musical Theatre College Auditions. He is a proud graduate of Carnegie Mellon University with a BFA in Musical Theatre.
Maxwell Beer is a New York City-born and bred theatrical producer whose work spans commercial productions, cast recordings, and new musical development. He currently serves as a producer at Hendel Productions and is the Co-Executive Producer and an engineer of the GRAMMY-nominated concept cast album, Burt Bacharach and Steven Sater’s Some Lovers.
Max’s individual producing credits also include A Commercial Jingle for Regina Comet (Off-Broadway), Benny & Joon (Paper Mill Playhouse), and the inaugural Pride Plays Festival. He was also the artistic assistant to MacArthur “Genius” Award winner Basil Twist, contributing to puppet construction for the opera Book of Mountains and Seas and My Neighbor Totoro (currently running in London’s West End).
A graduate of Northwestern University, Maxwell is a member of the BMI Musical Theater Workshop and the recipient of the 2023-2024 Hal Prince Producing Fellowship through Columbia University.